Our Location
21 Meikle Street, Marshalltown, Johannesburg
InnoFurn Franchising
Choose Your Franchise Tier
We've restructured our franchise programme to offer three flexible tiers, each designed to suit different investment levels while maintaining our premium standards and comprehensive support.
BRONZE
Bronze Franchise
R300,000
BWP 220,000
- Basic showroom setup (200-300 sqm)
- Essential furniture collection
- InnoFurn branding & signage
- Initial training programme
- Basic marketing support
- Local delivery network
- Monthly business reviews
SILVER
Silver Franchise
R450,000
BWP 330,000
- Premium showroom setup (300-500 sqm)
- Extended furniture collection
- Enhanced branding package
- Comprehensive training & certification
- Advanced marketing campaigns
- Regional delivery coverage
- Dedicated account manager
- Quarterly business strategy sessions
MOST POPULAR
Gold Franchise
R620,000
BWP 455,000
- Luxury showroom setup (500+ sqm)
- Complete furniture collection
- Premium branding & interior design
- Executive training programme
- Full marketing & PR support
- International delivery network
- Priority support & consultation
- Exclusive product launches
- Revenue optimization coaching
Why Franchise With InnoFurn?
InnoFurn is more than a furniture brand — it's a movement. A growing legacy of elegance, affordability, and innovation in interior design, now accessible through our flexible three-tier system.
At InnoFurn, we're passionate about creating exceptional furniture experiences. Our newly restructured franchise model is designed to empower entrepreneurs at different investment levels who share our vision for stylish, affordable, and innovative home furnishings.
Whether you choose Bronze, Silver, or Gold, you're not just opening a furniture store – you're bringing a curated lifestyle experience to your community, backed by our proven business model and comprehensive support system tailored to your tier.
What Every Tier Includes:
- Professional showroom setup with InnoFurn branding
- Curated furniture collection suited to your market
- Comprehensive training and ongoing support
- Marketing assistance and promotional materials
- Access to our logistics and delivery network
The InnoFurn Advantage
Our franchise model offers unparalleled benefits designed to maximize your success in the furniture retail industry, regardless of which tier you choose.
Scalable Showroom Solutions
From compact Bronze setups to luxury Gold showrooms, we design each space to maximize your investment and showcase our products beautifully.
Curated Product Collections
Access to our exclusive furniture lines, with collection size and variety tailored to your chosen franchise tier and market capacity.
Tier-Specific Training
Comprehensive training programmes designed for each tier level, ensuring you and your team are fully prepared for success from day one.
Targeted Marketing Support
Marketing assistance scaled to your tier, from basic promotional materials in Bronze to full PR campaigns in our Gold package.
Flexible Logistics Network
Delivery solutions that grow with your business, from local coverage in Bronze to international shipping capabilities in Gold.
Franchise Community
Join a supportive network of franchise partners across all tiers, sharing experiences, strategies, and growth opportunities.
Meet Your Franchise Specialist
Ready to take the next step? Mahlatse is your dedicated point of contact for all franchise-related enquiries. She'll guide you through our three-tier system and help you choose the perfect franchise package for your goals and investment capacity.
Whether you're interested in our accessible Bronze package, comprehensive Silver option, or premium Gold experience, Mahlatse will provide detailed information about package benefits, support structures, and application procedures.
The Franchise Process
A straightforward journey from application to launching your InnoFurn franchise, tailored to your chosen tier.
1
Initial Consultation
Contact Mahlatse to discuss your goals and explore which franchise tier best suits your investment capacity.
2
Application & Review
Submit your application for your chosen tier and we'll review your qualifications and business plan.
3
Agreement & Investment
Sign your franchise agreement and finalize investment details for your selected Bronze, Silver, or Gold package.
4
Setup & Training
Begin showroom setup and training programme designed specifically for your franchise tier.
5
Launch Success
Open your doors with full support and begin your profitable InnoFurn franchise journey.
Frequently Asked Questions
Find answers to common questions about our new three-tier InnoFurn franchise opportunity.
What's the difference between Bronze, Silver, and Gold franchise tiers?
Each tier offers different levels of investment and support: Bronze (R300K) provides essential setup for smaller markets, Silver (R450K) offers enhanced features for growing markets, and Gold (R620K) delivers premium facilities for high-end markets. All tiers include InnoFurn branding, training, and ongoing support scaled to your investment level.
What experience is necessary to run an InnoFurn franchise?
Passion and commitment are the most important qualities we look for in franchise partners. While business experience is beneficial, it's not mandatory as we provide comprehensive training and ongoing support tailored to your chosen tier to ensure your success.
How long does the setup process take for each tier?
Setup timelines vary by tier: Bronze typically takes 2-3 months, Silver takes 3-4 months, and Gold takes 4-6 months. This includes location preparation, staff training, stock ordering, and complete showroom setup according to your tier specifications.
Can I upgrade from one tier to another later?
Yes! Our flexible system allows for tier upgrades as your business grows. You can start with Bronze and upgrade to Silver or Gold as your market expands, with investment differences applied to the upgrade process.
What ongoing support is provided after opening?
All tiers receive ongoing operational support, with enhanced levels for higher tiers. This includes marketing assistance, logistics solutions, regular business reviews, and access to our franchise network. Gold tier receives priority support and dedicated account management.
Which markets are available for each franchise tier?
We're expanding across Botswana, Lesotho, Swaziland, Zimbabwe, and selected South African cities. All tiers are available in most markets, with tier recommendation based on local market size and demographics. Mahlatse can advise on the best tier for your preferred location.
Start Your Franchise Journey
Choose your ideal franchise tier and take the first step toward owning your own InnoFurn showroom. Mahlatse will guide you through the application process and help you select the perfect package for your goals.